Diane’s Boutique

Fashion Happens Here!

Spring Trends 2010!

Spring’s graphic content took a turn toward eye-popping geometrics with a hint of Op art. Go primal, get sexy or join the military. The spring collections offered those exciting options and plenty more. Get a leg up with this season’s “it” jean.


February 1, 2010 Posted by | 1 | Leave a comment

Big Buddha is here!


Just arrived… Big Buddha handbags and wallets as seen with your favorite celebrities.

Shop www.dianesboutique.com

October 6, 2009 Posted by | 1 | Leave a comment

Fall Fashion Statement

Visit www.dianesboutique.com for all of this season’s finest selections: for kids, Corky Coats, Cach Cach, Letop, and much more, for women: True Religion jeans, Joe’s Jeans, N.Y.D.J., Alberto Makali, Tribal, Clara S and much more.

September 29, 2009 Posted by | 1 | Leave a comment

Fashion Week in Las Vegas

Every thing is MAGIC!

WWDMAGIC represents the full fashion spectrum where women’sMAGIC wear is concerned. It’s unique show within a show platform allows the world’s retailers to survey and shop the entire marketplace with ease. Thousands of WWDMAGIC exhibitors represent women’s sportswear, junior, contemporary, casual lifestyle, lingerie, swim, accessories and footwear categories and an unrivaled number of buyers across the globe turn out show after show to shop them!

September 29, 2009 Posted by | 1 | Leave a comment

What’s in for Fall 09!

The shoulder pad is back and bigger than ever. However, this year’s pads will mostly be confined to highly structured dresses, suits, jackets and coats. Blouses will remain romantic with softer lines and lots of draping, shirring, and pleating to accent a woman’s body. Wrap fronts in both shirts and dresses will hide a myriad of figure flaws in order to give women more self-confidence and drama.

Layers will continue but will be more put together to express an entire style rather than just for fun. Slim silhouettes replace the more evened out ones of recent years, which means that the skinny jean will continue to be strong, as will leggings and pants that are cut close to the body. Tight fitting pencil skirts will find their way into just about every woman’s wardrobe. The length, however, will vary depending upon the woman’s own style and personal taste. Some will border on minis, while others will hit around the knee, mid calf or even slightly below.

The bold prints and geometric forms that became popular this past spring and that continued throughout the summer will flow right into fall.

Beautiful faux furs will offer women more coat varieties than ever before, and they will also take on new, unusual colors and shapes, including the old fashioned fur stole. Luscious leather vests, jackets and coats, both real and fake, will became a wardrobe standard.

Boots will take on a whole new meaning in 2009.  

Handbags will be the most important accessory for this fall. Look for them to be heavily adorned with studs, beads, and jeweled accessories, for unusual shapes, and for all sizes from wallet to tote. There will be ruffles, fringe, pleats, and metallics as well as leather, furs, and other unusual fabric blends and microfibers.

Jewelry will remain as important as always, although the accent may be less on the “bling” factor and more on the edgy design. Bold cuffs still rule the roost.

Hats will once again become chic and although not all women will wear them, there will be enough edgy females out there to spice of the fashion world.

July 28, 2009 Posted by | 1 | Leave a comment

Color trends for Fall

Trends of Fall 09 are significantly different than the first part of the year.  Color is still crucial.  Pastels are giving way to bolder and deeper earthier shades.  The Summer key limes are now deep olive tones.  Pastel lavenders  move into royal purples. Pinks will step up from bold fuschia to berry.  Red will continue to be important.  Deeper yellow, corals and oranges will kept the beautiful color they have enjoyed throughout the year. However, look for some to turn into more of a burnt sienna.

July 28, 2009 Posted by | 1 | Leave a comment

Buy This For Fall!

Jeweled cuffs.  Put aside statement necklace-they have to share the spotlight.  This Fall, bold jewelry statements are moving” on down… to the wrist.  Cuffs are seen in different materials and shapes and can be worn day or night.  But one thing remains the same, their ability to stand out in any room.

July 28, 2009 Posted by | 1 | Leave a comment

Mary Lynn Jimm Receives State Award

On May 11, 2009, Mary Lynn Jimm Owner/Partner of Diane’s Boutique received The Best 50 Business Women Award held in Harrisburg, PA at the Hilton Hotel.   The event included a trip to the Govenor’s Mansion and an Award Ceremony later that evening.  Accompaning Mary Lynn was her business partner Diane Cuscino, Mary Lynn’s two nephews Christian and David Cuscino and her mother Edna.     Please visit www.dianesboutique.com

        Pennsylvania's Best 50 Business Women 2009

Pennsylvania’s Best 50 Business Women 2009


June 2, 2009 Posted by | 1 | 1 Comment

Lawrence County’s Junior Miss Scholarship Award

On May 30. 2009, Diane’s Boutique presented a check in the amount
of $3,500.00 to the Lawrence County Junior Miss Program held at ORR Auditorium on the campus of Westminster College in New Wilmington, PA. Diane’s Boutique-owners Diane Cuscino and Mary Lynn Jimm also received a plague recognizing them as scholarship alumni and for their support of Lawrence County
Junior Miss.   dianesboutique.com

June 2, 2009 Posted by | 1 | Leave a comment

Sister Act


Sisters of Style:  Jimm Siblings carry on business success of their late aunt, Diane Cuscino and Mary Lynn Jimm provide the inspiration for other women now. Jenny Jimm, who died in 1986, was one of New Castle’s first businesswomen. 

Diane Cuscino and Mary Lynn Jimm are the driving forces behind Diane’s Boutique on Wilmington Road. They are the nieces of Jenny Jimm, one of New Castle’s first businesswomen.

They are sisters of style.  Inspired by their late aunt, Diane Cuscino and Mary Lynn Jimm provide the inspiration for other women now.  Jenny Jimm, who died in 1986, was one of New Castle’s first businesswomen. She owned Jimm’s Department Store on Long Avenue, and it was a family endeavor.

Family is still the theme at Diane’s Boutique, 1503 Wilmington Road — where, according to their business cards, fashion happens.

“We operate with the same values that we learned from Aunt Jenny,” Diane said.

“I think she would be pleased,” said Mary Lynn, who will be honored as one of Pennsylvania’s Best 50 Women in Business next month in Harrisburg.

An independent panel of judges selected Mary Lynn and 49 others based on their dedication to business growth, professional and personal accomplishments, community involvement and advocacy for women in business.

The winners were announced recently by Gov. Ed Rendell, who called them “terrific examples of Pennsylvania’s brightest business minds and role models for anyone who aspires to succeed.”

Because the women share in the business and the workload, Mary Lynn said the honor belongs to her big sister, too.

As for Diane, she’s pleased that Mary Lynn is being recognized.

Even at an early age, Diane knew she would follow her aunt into a business career. “As a little girl, maybe 7 or 8, she would take me to shows in Pittsburgh to buy clothing.”

By age 10 she was working at the store and learning the business inside out. “I saw every part of it.”

It was Diane’s dream to open a business and raise her family here.

But it wasn’t the desire of Mary Lynn, who planned to leave and pursue a dental career. But she had a change of heart during her first semester at Case Western Reserve.

After resetting her goals for a career in health and nutrition, Mary Lynn went on to graduate from Youngstown State University and earn a master’s degree from the University of Pittsburgh.

But again, things didn’t go as planned.

“I was 21 and really didn’t know what I wanted,” Mary Lynn said.

So in 1987 she joined Diane at the boutique, which was originally located at 329 E. Long Ave. — just a few blocks from the department store where they worked as youngsters. Although it has since moved to Westgate Plaza, Jimm’s Department Store remains in the family, owned by a cousin, Marcia Rudley.

The sisters say it was the reputation of that store that helped make their business a success.

Dr. Jane Karski of New Castle remembers going there (Jimm’s Department Store) when she was a girl. And now she is a regular at Diane’s Boutique.

“I have memories of my mother taking me there when I was about 3.”

Karski said the atmosphere at Diane’s Boutique is similar to what it was at the department store.

“They take a personal interest in customers and you can really feel it,” Karski said. “They want to treat you well.”

And customers often return with stories about compliments they received on clothing purchased there.

While Diane and Norman have been married for 21 years and have four children, Mary Lynn — like her late aunt — is single.  She lives at home with her parents, John and Edna, and serves as her mother’s caregiver.

Diane said the biggest misconception about the store is that the merchandise is too expensive for the average shopper.

“The cost is not much different from you’d pay at a major store,” she said. “But it is a higher quality.”

The sisters use their fashion sense to stock the store and they love to wear their ware. They travel to shows and conventions three times during the year to scout merchandise and place orders.

“We don’t always agree,” Diane said. “But we work together well and that’s the important thing.”

In today’s financial climate, Mary Lynn said it’s crucial to stay cool, calm, collected and confident. And they’ve mastered it.

“In times like this, that’s what it takes to keep you going.”


See you at: DianesBoutique.com

April 8, 2009 Posted by | 1 | Leave a comment